It’s a bit dated, but click here to check it out anyway to get an idea of how a content marketing chatbot works. Side note: We created our own content marketing chatbot a while back using the TARS chatbot platform (see #3 in the list below). The TechCrunch chatbot is available on both Telegram and Facebook Messenger. The chatbot allows users to pick the number of times they’d like to receive new content, along with the type of content they’d like to receive (gadgets, startups, apps, etc.) Their chatbot is a content marketing chatbot that shares personalized content from their blog. TechCrunch is one of the leading technology blogs on the web. Try the chatbot here Chatbot Example #3: TechCrunch The chatbot also shares maps, helping users ensure that the bot has determined the right location. The chatbot uses the traveler’s location to determine where they are traveling from and sends them great deals from that location. To help travelers book flights and hotels more easily, Hipmunk created a chatbot, Hello Hipmunk, which is available on Facebook Messenger, Skype, and Slack. In other words, people can use the platform to book flights, hotels, and rental cars. Hipmunk is a platform that helps travelers find the best travel deals. Try the chatbot here Chatbot Example #2: Hipmunk Ralph was responsible for driving 25% of all in-season online sales, providing a 6x return on ad spend within certain markets. A few seconds later, Ralph presents a slew of kits ready for purchase. Ralph the chatbot asks users questions like their age, budget, and the type of LEGO sets they are interested in. This reduces the indecision consumers typically face while shopping for gifts. Ralph acts as a virtual shopping assistant on Facebook Messenger and helps users find the perfect LEGO gifts for special occasions. LEGO’s chatbot, Ralph, is a classic example of customer support done well. George Bernard Shaw once said, “Imitation is not just the sincerest form of flattery - it’s the sincerest form of learning.” So before you start building your own chatbot, let’s take inspiration from the 3 most creative chatbots on the web. Chatbot Examples: 3 of the Most Creative Chatbots on the Web
DRAG AND DROP CHATBOT BUILDER SERIES
How Do Chatbots Work?Ĭhatbots are enabled through a technology called natural language processing (NLP), a subfield of computer science and AI that is concerned with the interactions between computers and human languages.Įssentially, chatbots process the text presented to them by users, interpret what they’ve said, and determine a series of appropriate responses based on this information. In most cases, you don’t require coding knowledge to create even the most advanced chatbots, thanks to some of the most innovative chatbot-building platforms which we will reveal below. The chatbot technology is enabled through a set of if-then rule statements programmed via a chatbot builder. From the consumer standpoint, chatbots can make it easier for users to find the exact solutions they are looking for, without wasting any time spent on searching or navigating a website. With the help of chatbot technology, businesses can streamline their sales process and provide better customer support.
DRAG AND DROP CHATBOT BUILDER SOFTWARE
In this article, I’ve compiled a list of 8 best chatbot builders that you can use to build your very own chatbot and supercharge your marketing.īut first, let’s cover the basics of chatbot marketing. According to Outgrow, 53% of customers are more likely to shop with businesses that they can message.Ĭhatbot marketing may seem complicated at first, but due to the emergence of chatbot platform tools, creating and distributing a chatbot on your website and messaging apps is now easier than ever. To show just how mainstream chatbots have now become, consider that there are now a whopping 300,000 chatbots on Facebook.Ĭhatbots are being increasingly used by businesses of all sizes to interact with their prospective and existing customers, not just in the area of customer support, but also in sales and marketing. Chatbots are all the rage these days, thanks to massive advancements in artificial intelligence (AI) and natural language processing (NLP).
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